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Navigating project management in the digital creative space is not just about organizing chaos and ensuring timely, budget-friendly delivery. It also entails balancing creativity with structure—a nuance often overlooked in traditional industries. In this complex landscape, selecting the right project management framework is crucial. The Complexity of Creative Project Management Every industry requires effective project … Read more

Some think that these roles or positions if you will are one and the same. That a ScrumMaster can easily fill the role of a Project Manager and vice versa, however, a closer look reveals some large differences in mindset and execution. Let?s dig in. Unlike a Project ?Manager? a  ScrumMaster is a servant leader, … Read more

A significant barrier many teams face in their operations is the undeniable communication barrier between non-tech and tech teams. For instance, project managers and marketers may want projects done quickly in a typical marketing agency, while software engineers typically want to take their time on projects.  Also, these teams speak different languages (both figuratively and … Read more

Although it might seem like a clich?, software engineers and marketers rarely see eye to eye in many agencies. After collaborating with the technical team, a CMO may ask, “Why is Understanding the Development Team such a Challenge?” However, this “conflict” between marketing and engineering is brought about by certain factors for which both sides … Read more

The outsourcing vs in-house subject has been debated for the last two decades in almost all industries, including agencies. Some companies prefer to expand their networks, reduce overheads and outsource, while other companies prefer in-house for native language skills and easy timezone management. There are plenty of reasons to choose between in-house vs offshore, so … Read more

The Waterfall model is the earliest Software Development Lifecycle approach that was used for software development, long before the Agile approach was embraced. As the Waterfall Model illustrates the software development process in a linear sequential flow, it means that any phase in the development process begins only if the previous phase is complete. In … Read more

In an age where adaptability is synonymous with survival, the agile approach has transcended its software development confines, offering marketing teams a robust framework to thrive in fluctuating markets. This article will explore the integration of agile methodologies—specifically story point estimation—into marketing operations, its alignment with development processes, and its broader implications for project management. … Read more

Self-organized teams in an organization is not a new concept, this management approach has been used years ago, even in the previous century, and it is becoming increasingly popular nowadays with emerging software development methodologies. This concept has increased its popularity after the broader adoption of Agile. If we are to look into the Agile … Read more