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When it comes to hot topics in the agency landscape, time tracking invariably takes center stage. After all, for many, it’s the expressway to profitability. However, this article won’t delve into the importance of time tracking—an area thoroughly explored in numerous online articles and one with which you’re well-acquainted if you’re part of an agency. … Read more

As kids, my brother and I used to love going to the roof of our house to drop anything we could find off the roof and watch them break into a million pieces. I admit, it wasn’t the most responsible game, but hey we were kids. Anyway, the point is, you have likely felt that … Read more

As a project manager, you like control and so do I! So when you hear “scope creep” it doesn’t give a warm and fuzzy feeling.  But it’s a common issue that plagues many projects, and it can be a nightmare to manage if not handled properly. Scope creep occurs when the project’s requirements, goals, or … Read more

There is more to effective project management than meeting deadlines, budget, and scope. Achieving strategic goals and delivering real value is only possible through competent project management that is guided by and aligned with an organization’s strategy.  In today’s fast-changing business environment, organizations formulate and execute a strategy to meet new challenges, improve service delivery, … Read more

In an age where adaptability is synonymous with survival, the agile approach has transcended its software development confines, offering marketing teams a robust framework to thrive in fluctuating markets. This article will explore the integration of agile methodologies—specifically story point estimation—into marketing operations, its alignment with development processes, and its broader implications for project management. … Read more

The outsourcing vs in-house subject has been debated for the last two decades in almost all industries, including agencies. Some companies prefer to expand their networks, reduce overheads and outsource, while other companies prefer in-house for native language skills and easy timezone management. There are plenty of reasons to choose between in-house vs offshore, so … Read more

Although it might seem like a clich?, software engineers and marketers rarely see eye to eye in many agencies. After collaborating with the technical team, a CMO may ask, “Why is Understanding the Development Team such a Challenge?” However, this “conflict” between marketing and engineering is brought about by certain factors for which both sides … Read more

A significant barrier many teams face in their operations is the undeniable communication barrier between non-tech and tech teams. For instance, project managers and marketers may want projects done quickly in a typical marketing agency, while software engineers typically want to take their time on projects.  Also, these teams speak different languages (both figuratively and … Read more

Some think that these roles or positions if you will are one and the same. That a ScrumMaster can easily fill the role of a Project Manager and vice versa, however, a closer look reveals some large differences in mindset and execution. Let?s dig in. Unlike a Project ?Manager? a  ScrumMaster is a servant leader, … Read more

Creative projects (e.g., video production, marketing campaigns, web design, etc.) are characterized by a predetermined budget, strict timeline, and a diverse group of people in the team. Many things happen simultaneously, and requirements changes may occur often and almost arbitrarily. This causes uncertainty about the project timeline and the resources needed (people and money). There … Read more