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Who You Are?

  • You’re an Operations Manager or Director at a digital agency, responsible for keeping everything running smoothly.
  • You’ve moved from a creative or project management role into operations, now managing the agency’s day-to-day activities..
  • You want to lead your team effectively and make a big impact on your agency.
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What You’re Experiencing?

  • You feel overwhelmed trying to manage all the moving parts and measure the right metrics.
  • You’re stuck reacting to problems instead of having a clear strategy to follow.
  • You’re frustrated by the lack of consistent systems, making it hard for you and your team to meet goals.
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Hi—I’m Sirvan. I help digital operators master their work and lead with confidence.

[ An open letter to digital operators ]

You didn’t step into this role just to keep things from falling apart—you want to lead with purpose, make smart decisions, and drive your agency forward. But right now, it feels like you’re barely keeping up with the demands of your job.

You were chosen for this role because you’re great at spotting what needs to change. But without clear guidance or the right systems in place, it’s hard to turn those insights into action. Instead of leading, you’re spending your days reacting to problems, struggling to keep operations running smoothly, and trying to meet the expectations of upper management.

I’ve been where you are. I was thrown into operations roles with little guidance and had to figure things out the hard way. But after years of learning what works, I’m here to help you avoid those same struggles.

Together, we’ll build systems that work, develop strategies that align with your agency’s goals, and grow your leadership skills so you can lead with confidence instead of stress. My hands-on coaching is designed to give you the tools and support you need to turn chaos into clarity and excel in your operations role.

You don’t have to do this alone. Let’s work together to make your job easier and your agency stronger.

Looking forward to helping you succeed.

More About Me

How does coaching work?

Clarity & strategy

We start by benchmarking your current operations. Together, with the support of an Operations Coach, we’ll identify areas of friction, untapped opportunities, and your specific goals. This process will give you a clear understanding of your role and responsibilities. By the end of this phase, you’ll have a solid operations strategy that aligns perfectly with your agency’s vision and culture

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Building & implementation

With your strategy in place, we’ll move on to building the systems and processes that will bring your plan to life. This stage is about constructing scalable, repeatable systems tailored to your agency’s unique needs. You’ll have all the tools and processes needed to execute your strategy effectively, ensuring consistency and freeing up your time to focus on strategic growth

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Optimization & mastery

In the final stage, we focus on refining and optimizing the systems we’ve implemented. This is where we address any management biases, fine-tune your leadership approach, and solidify the techniques that will sustain your agency’s growth and success. By the end of this phase, you’ll have mastered your role as an operations leader, confidently guiding your agency with clear strategies and effective systems.

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How the digital agency cut overhead costs by 48%

2120 Creative had a bloated project management system and heavily relied on managing it manually. Based on their needs, we migrated the team from Asana to Jira and customized their instance to have little difference in how they worked. The company streamlined the flow of projects and cut overhead costs by 48%.

How a marketing agency gained project expertise

The project team at Grafik Marketing Communications advanced from managing work with little to no process, to adapting an Agile methodology – ScrumBan. We helped them implement those strategies in managing their offshore development. As a result, the client improved communication and increased the quality and visibility of project deliverables.

How a transmedia accelerator begin spending on the right things

At Elevate Pictures, the departments (especially the production department) struggled with a lack of process and organization. We customized and automated their ClickUp setups to deliver a company-wide system based on key insights from the client. The whole team got a compass on how to view and manage departmental and personal tasks. Since all now have clarity on their assignments and current or upcoming work, the production team cut overhead by 27%.

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“Thanks to following the underlying principles that Arithmetic brought in, we now understand where we head as a company. Our cooperation has been a major direction change, and we can finally jump-start our business.”

Jeremy Hughes

Chief Executive Officer at Elevate Pictures

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Let’s get you unstuck

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